Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Archive for the 'ipod' Category

iDevice, iDiversity

Posted: July 31st, 2008

I’ve been comparing some iPhone apps between Duncan’s iPhone and my iPod Touch. For the small sample of apps we’ve tried, none of them work on the iPod Touch!

Duncan thinks this is bound into problems with the V2 OS as he’s found rebooting several times in a row has helped some apps work on the iPhone. And he wondered if any QA was being done on the apps at all.

This is perpetuating the classic I tried it and it didn’t work problem of mobile content, and could kill a potentially interesting market before it gets going. Again.

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Touch and click - bad mix

Posted: June 30th, 2008

I’ve pointed out before that the Apple iPod/iPhone software’s reliance on the clickable panic button is a real weakness. This morning I’ve been working with an LG Chocolate which has a mixture of touch buttons for navigation and softkeys, but a real clickable keypad for data entry. The screen is dark, small, and recessed behind a fashionable casing and is not touchable.

I find it difficult to move from the light brushing movement needed for the touch buttons to the quite firm click of the keypad. Combined with the small size is makes for cramped fingers. Even discounting the awful LG user interface software, it makes for doing anything other than making calls very fiddly.

Clearly anybody with a feeling for user interface design will know that consistency of action is important; now we can add to that the need for physical consistency of the interface.

Insisting that everything be artificially consistent is, of course, just as bad, so I think that answering/hanging up calls work well with a positive click, even if the rest of the interface is just brushing.

Clearly there is plenty of scope for additional innovtion in physical handset design as well as user interface software.

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iPorn shock

Posted: June 24th, 2008

I love this article in Time about how the iPhone 3G will be ideal for mobile porn. Gosh, you can cut out the carrier, gosh kids will be able to get at it. So how does this change from any other phone with a browser, or for that matter an iPod Touch?

However the humour in the article appears to be unintentional: “the iPhone is like a Trojan horse that lets smut providers cut out the carrier as middleman.” Heavens above, they missed off the trademark on Trojan! And it gets better: the Apple spokewoman is called Bowcock. The less said about that the better, I think.

On a more serious note, as a service provider things like Vodafone’s Adult Content Blocker is an inconvenience, it’s not very well implemented, but it does actually do what it says on the tin. However the article makes no mention of the good work that has been done in the UK at least in this area, and it ignores the unregulatable world of personal wifi.

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N95 UI thoughts

Posted: April 18th, 2008

Having done a breakdown on the iPod Touch UI, I though it worth while looking at the Nokia N95 S60 Series 3 interface.

The overall comment is that there are far too many layers between you and what you want to do. An extra menu, and extra option that you’ve forgotten to select. However the good side of that is you can find, eventually, what you are looking for by trawling through the menus. There’s no guessing involved, or at least not if you have a methodical mind. Affordance is generally good and it’s all very consistent.

An example of the “always another option” problem is placing calls - if you don’t just press the green button, but choose to go through the menu you are always asked if you want Voice or Video, and if I get to a bit that Vodafone haven’t limited, there’s Internet call option too. Similar thing on messaging, and in common with Sony Ericcson, you’re asked if you want to send text, multimedia, e-mail, carrier pigeon, or deliver it by hand. Enough options already!

I have the front screen configured to have all the things I want at easy reach, which makes it very efficient for me to use. However setting that up was a real power-user process. I doubt if many people go to that effort.

There are no modes, and everything switches cleanly from landscape to portrait when you slide the front back and forth. Sometimes too easily, but that’s more a hardware issue than the software.

Too much reliance on special buttons. In fact too many hardware buttons in general, and many of them too small for many people, me included, to click cleanly. That said, the buttons I do use regularly fall exactly where my fingers go.

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iPod Touch part 3: Connecting it up

Posted: April 17th, 2008

First action is to setup itunes on my newish laptop, then plug in the iPod Touch. It went through the usual firmware upgrades and the like. All very painless.

Setting up the wifi was next, and it would be easier if those slidey things were less pernicky about where you stop sliding them. For those unfamiliar with these software switches, you drag them with your finger to the end of the track where they then change state. Most times. With irritating frequency they slide back to the start again.

The Belkin wifi router/access point won’t play with the iPod any more than it will with Macs, identical behaviour. Very annoying. So I’ve bought a Netgear access point and it works fine. The initial connection is fast and switching from office to home is seamless. Much, much better than the MacOS version of the Wifi I was using before.

As I mentioned below in hardware, I was impressed that I could slot it onto my cradle thing at home and play through the hifi.

Syncing contacts was very good - once you know you can do it. I’ve downloaded all the Outlook contacts to the iPod, a process that works via iTunes. However I only found out I could do this by accident.

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iPod Touch part 2: The Software

Posted: April 16th, 2008

So much gushing has been written about the iPhone interface that it seems to have washed away any serious analysis. I’ve not seen anybody do a real breakdown of it. Perhaps they’re scared of the reaction. Well, here goes.

Yes, I’m going to pick at this icon of design. Design but not usability. And I’m going to pick at it because it could be utterly brillaint if the sharp edges were taken away.

At first site the screen is very pretty - lots of bright colours on a very dark background. Once you’ve found out that you have to press that anonymous button at the bottom to switch it on. (I’ve decided it’s a Panic Button as you use it when you start to Panic that you’ve lost where you are.) And once you’ve managed to slide that slidey thing across. Given that you need to have a warm finger to operate the touch screen, why does it need that unlock function?

So there’s all these bright icons and some special icons across the bottom. But special to someone else. I don’t have any videos or photos loaded on mine, so that’s two high-value real estate buttons that I can’t use. Well, despite what you might read, you can move them around, although you can’t get rid of them. I don’t know if this is different from the iPhone, because I’ve read people bemoaning the lack of configurability. Clearly they’ve not been tactile enough - ya just gotta try stuff here as the affordance is real low.

Moving icons involves holding your finger on one until they all start jiggling about to some hidden techno beat. Then you can drag them about as you wish. To get rid of ones you don’t want the only option is to drag them, still jiggling, onto a second or even third screen where you don’t normally see them. Of course you have to look this up on the web as it’s not at all obvious and there is no on-device help that I’ve found. Nor does anybody tell you have to press the Panic Button at the bottom to stop the icons dancing about.

Looking at the icons, they look like they’re live, so the weather looks like it’s telling me that the current weather is sunny and 23C. But it isn’t, nor is it permanently 10.15 on the dot. These icons are too concrete - go read Scot McLoud to understand how they should be more abstract, just like Safari’s compass. Talking of which, how’s yer average user supposed to know that Safari’s a web browser?

Most people buy iPod Touches for two purposes: browsing websites when they’re wandering about their home, and listening to music. I’d add that reading e-mail is likely to be a third, as the e-mail program is quite good for browsing. I can’t begin to imagine what it would be like to touch-screen type in an e-mail. Nor would you want to use the contacts list often. Why? Because the only option that I’ve found of locating a contact is stabbing at the alphabet and then lots and lots of scrolling. My fingers are way too big to select an item accurately off that alphabet.

And now that I’m in Contacts, how do I get to the Music? Not obvious! Just a small [::] button top left would solve that, but no, we have to press the Panic Button at the bottom which takes you back to the main menu. This strikes me as a weakness in the whole design - why does this buttonless interface make you go to the one button it’s not suppose to have so often?

Lots of people have raved about the browser and the zoomy effects. Well, it works, even smoothly, but the frequency of zooming is quite tiring on the fingers spreading and squishing. I also found that the act of touching the screen to zoom quite often clicks a link, and boom, you’re off somewhere else.

But the real doozie in the UI is the rotation not being ubiquitous. I’m browsing in portrait orientation, click into a field, and I cant type easily in the tiny buttons. So I rotate the device to go to landscape. Except it doesn’t, cause the keyboard is open. Duh! You press the Panic Button, and yo, it’s all the little icons are on their side! Hey, my Nokia N95 swaps everything when you go from portrait to landscape. It shouldn’t be that hard.

This modality afflicts the entire interface, and I think is part of the reason for the Panic Button.

This same modality applies to the music player as well, where the interface changes suddenly and completely when you rotate the device, offering different functions depending on orientation. Clever, yes, but not friendly.

Here’s a question for the fanboys: how do you put a track on repeat?

I had to look it up on the web - absolutely zero affordance.

People have gushed about coverflow, but it doesn’t work for me. This might be because a large part of my music doesn’t have cover art. Maybe people with more mainstream material would find it useful. The artist and track lists are more or less unusable because of the same problem as contacts - stab, scroll, scroll, scroll, ooops, over shot, scroll back.

And how do I move from function to function? Via the Panic Button of course. I repeatedly found myself getting sort of lost between the multiple presentations of the same information. It’s all a bit like a committee off UI people all came up with different ways of accessing music, and instead of picking the best, they put all of them in.

Email, on the other hand, has but one option. The long scroll. Yet it’s quite a nice little e-mail browsing tool when you are just looking at a small number of messages. It has it’s own poor affordance feature, though, which I found accidentally by dragging my finger across the screen, right to left. A big red Delete button appears! Wow. How are you supposed to find that one?

The rendering of e-mail is certainly very good, but in this case it’s the lack of rotation that causes problems. With wide messages in HTML they would be rendered better in landscape. Why not?

Conclusion: huge potential as a browsing device, sadly mared by some strange decisions, or maybe it just wasn’t ready in time for release. Sure this isn’t by design.

How would I improve things?

1) Make rotation work absolutely everywhere.

2) Get rid of the Panic Button and design app-to-app navigation into the user experience.

3) Make navigation through long lists easier, probably by grouping letters so that they can be reasonably clicked by someone with my size of fingers.

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iPod Touch part 1: The Hardware

Posted: April 15th, 2008

I bought the smallest (8Gb) iPod Touch in duty free while travelling back from London, getting it at about £160. Immediately the salesdroid wanted to cross sell me a leather case for £25 which covered the entire thing with a flap on the front. I inclined, but did buy one of these silicone covers which cling to the case. He also tried to sell me some screen protectors, which appear to be bits of cling film at exhorbitant prices. Presumably invented by the same people who do the ink jet cartridges, the most expensive fluid you can buy. Putting aside the natural inclination to sell high-margin accessories, this acceptance of cases tells you something about the hardware - it’s perceived as being fragile or scratchable or something. Which is strange, because it clearly isn’t.

So I take out my little box - it is tiny but beautiful, like a perfume box rather than an electronics product.

Opening the box, out comes a sliver of glass and chromed something. It’s much thinner than an iPhone, in fact it’s skinny. It’s slightly too thin for its width, I’d say. Curiously my first reaction was that it looks like a very small flat-panel TV!

Next observation is that the edge of the frame into which the mineral glass on the front sits is quite rough. It’s not smooth all round, which was surprising. You can grate your finger on it.

Clearly the form factor has been determined by the iPhone as you could clip a good centimetre off the top without affecting useful screen size. And it’s wide. I’ve tried holding it like I would hold a phone, and it’s too wide.

Next curiousity is the black corner on the back of the case. That’s odd, since it breaks the smooth chromed finish.

Then I was pleased to see what looks like an on/off switch at the top. As I’ve said before, the absence of some way of turning off the iPod has always perturbed me. Well, I was pleased to find this power switch until I discovered that it appears to turn just the screen on and off. This is the first of many bits of mystery meat affordance that spoils the user experience. More of that part 2 on the software. No doubt the fan boys will say “ah yes, that’s the dingleflibber, you must know what that was for.” Well, I didn’t, and I don’t mind admitting it. Make it obvious or label it.

Working down the way, the mineral glass screen radiates solidity and antiscratchiness, great job.

Then there’s this strange button recesssed into the surface. It has a small square on it. What’s that do?

And finally, a couple of sensible sockets in the bottom. It plugged directly into my iPod-to-hifi stand, and headphones plug straight in, no silliness with non-standard connectors.

What’s curious is that almost everyone I’ve seen with one thinks that their iPod Touch looks gorgeous - it does - but immediately feel compelled to put it in some kind of cover. I find it easier to hold in the silicone thing, and find myself nervously slipping it back on after use in the stand where it doesn’t fit when covered.

This rush to cover the iPod is irrational, but I think it comes from the fact that the screen is flush with the surface. My Nokia N95’s screen is slightly recessed, and I have no concerns about damaging it. Maybe the desire to cover it is because both the glass and the chromed case show finger marks very easily, but they don’t interfere with viewing. Whatever the cause, it’s a source of curiosity.

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Coming soon

Posted: March 18th, 2008

It’s mad here at Rapid at the moment, hence low posting rate. Coming soon, however, comparison of using Dell XPS with Vista and Macbook with OSX, as well as iPod Touch thoughts.

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