I was trying to find an analogy for companies looking to have mobile services built for them for the first time. Something that would capture the combination of excitement, obligation and uncertainty.

What I hit upon was buying a wind-powered generator for your house. It sounds like a good idea, it’s tantilizingly close to doing something about climate change, but you don’t how much it will cost or how much you’ll get back from it.To the brand or service provider looking to add mobile to their existing customer interactions that’s pretty much what they feel. Apple marketing has made them aware of the potential excitement they can generate, general buzz shows how mobile can be a useful service, but for that first purchase, they have no idea of the cost or likely return.

At Rapid Mobile we’ll always take the time to talk to people at the earliest possible stage, helping people understand what a project is likely to cost and the potential benefit - if any. We all need to help people discover their mobile potential if the early spring flowers  we see are going to bloom into a full mobile summer.

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