Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Archive for January, 2010

Mobile Innovation Awards short list

Posted: January 27th, 2010

It takes quite a long time to analyse 47 different companies, but it was very interesting. There were 49 shortlisted, but that included British entries Mobile Acuity and Audioboo so I wasn’t allowed to vote for them. Very pleased to see that they have both made it into the finalists list.

As I expected the most radical and unusual uses of mobile came from what we condescendingly call the developing countries. I particularly liked RedSalvavidas, which has become terribly relevant in view of what has happened in Haiti. In many ways using technology and business models in ways they were not originally intended is the core of innovation as most of the time we have more technology than we can use, but it doesn’t do what we need.

I was surprised at how many outsourcing and development shops were in the list, but I guess this just shows that the state of the mobile market is very variable round the world. One man’s innovation is another man’s old hat.

Sounds and image features among surprisingly few of the entries, but where it did it was interesting. I think Augmented Reality is going through a big hype phase, but has underlying real applications. Let’s face it, the idea of having always-on connectivity in our pockets was fantastic concept only a short while ago. In some ways AR is a solution looking for a problem, but all the elements needed to make it useful are coming together at last. And that is really the sharp end of technology.

Socialising stuff is going to be interesting, as the basic transports of social networking have gravitated to a few centres. So I’d look out for more new ideas servicing that area.

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Mobile Premier Awards

Posted: January 20th, 2010

I’m pleased to have been selected as a judge for the 2010 Mobile Premier Awards, which recognise new tech startups in mobile from round the world. Out of 250 submissions, the local Mobile Monday chapters have nominated 49 companies.

Our local MoMoEdi chapter has nominated Mobile Acuity with its new visual search technology. The London chapter has nominated Audioboo. I’m not allowed to vote for these being UK based, so that leaves me 47 companies to look at and judge.

I’ll report back with what I find, but you’ll have to wait until Barcelona to see how we all voted!

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A year with Android

Posted: January 5th, 2010

That’s another year over and done with during which mobile continued to drill into everyday life for everyone in ways that couldn’t have been readily predicted. For me personally, the most notable feature was that I wasn’t desperate to get my hands on some new phone. I received my G1 on the 19th December 2008 and have used it is as my main mobile constantly since then. The much maligned hardware has proven much more robust than everyone thought and the software is brilliant.

Like any gadget, Android offers a lot more features than I actually use, so I thought I’d look what I do actually use.

Probably the biggest workload goes, unsurprisingly to email and browser. The email client is not great, but it does a much better job of rendering HTML e-mail than any other mobile email client that I’ve used. The browser is good - it does the job especially for the specially-built sites like Flickr which is the one I use most.

Direct search integration is wonderful - I love being able to simply type into the phone and get a search query. As a family we often look things up on the phone at meal times.

Google Calendar integration is awesome - and the calendar widget is great. My home screen has the clock, the  calendar widget, and the eight most common functions which are Calendar, Google Maps, Google Mail, HulloMail, Dialer, Messaging, Email, Browser.

HulloMail is a free visual voicemail service which sends your voicemails to you as MP3 attachments and has a nice Android client to see who called and when. It also tells you who called but didn’t leave a message while you are on a call, something that Vodafone’s own voicemail doesn’t do.

Google Maps is worth a special mention as it is so good and the GPS on the G1 so fast that it becomes an instant habit to use it frequently. When people ask me for directions, which happens disproporianately often,  I often use Google Maps to show how to get from where we are to their destination. I tried really hard to use Nokia Maps on my N95 8Gb but was plagued by two problems: the slowness of the GPS and the appearance of the mapping itself. I found it curiously difficult to figure out which was I was pointing on Nokia Maps and found myself walking down streets the wrong way until common sense registered that landmarks weren’t going the right way. Never had this problem with Google Maps - it just works.

On the other hand, Street View is fun to play with and great to demo, but has little practical utility that I’ve found.

Moving off the home screen, the left-hand side has the search widget, which is actually redundant, and the Facebook widget. If I was a heavy user of Facebook I’d probably put it on the main screen as it is very good. I use that to demo the utility of widgets - at least for real-time information. The music player widget completes the screen, but I’ve not got much music on the device and don’t play it very often as a result.

On the right-hand page I have AK Notes which is a great little app for keeping, well, notes. The absurdly-complex alarm cloc, the inexplicably-simple calculator and the Facebook app.

I also have FourSquare installed by find it of little value as the local information is out of date and the user interface is frustratingly awful. And last is the Compass app, which is a good bit of software but of limited utility for urban beings.

And that’s it - I don’t have a lot of downloaded apps installed. I did have Twidroid but it crashed so often I removed it.

I’m looking forward to a burgeoning of good stuff for Android this year, and may opt to upgrade to a new device at some point. The key driver for that is likely to be incompatibility of updates with the G1 as the device is the right size and offers adequate performance.

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