Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Archive for November, 2009

Candlelit Dinner

Posted: November 12th, 2009

We had a power cut in central Edinburgh on Monday night. Power was out for slightly over ten minutes, but it was long enough to get the candles out to continue eating dinner. I only mention this because my younger daughter, who is nearly ten, said that it was her first power cut. Needless to say she found it very exciting. So we’ve not had a power outage in our part of the city for at least ten years. This is an amazing story of reliability and robust infrastructure - and the power industry, which is really only a century-or-so old is to be congratulated.

Once the candles were on our first steps were to check on a few potentially vulnerable people and ensure they either had power or torches. But of course our landlines were out because of the DECT base station being mains operated. So it’s  onto the mobiles, which worked fine.

Then this morning Vodafone had an outage - I noticed this when I turned on my phone to feed my e-mail addiction. No connection, so switched on WiFi and off it went. I assumed it was our local base station having a bad morning, possibly because of all the people using phones from their cars queueing in the traffic jam that forms outside our house at the moment due to roadworks somewhere downstream.

But apparently not - it was nation wide. And for the first time that I’ve seen, Vodafone actually posted information on what was happening. This is progress since operators traditionally deny furiously that anything could ever go wrong, so congratulations to Vodafone for opening up.

And finally, congratulations to the Brazilians for having the right attitude to the massive power cut that hit all the major cities there this week. One man was quoted as saying “we’ve a different way of doing things here - we just drank beers until the power came back.”

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Encouraging Free

Posted: November 9th, 2009




Encouraging Free

Originally uploaded by Richard M Marshall

Having spent the weekend pondering free as a business model, I was reminded of how much influence that price point has with the free apps check box on the Apple App Store.

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Gift from O2

Posted: November 6th, 2009




Gift from O2

Originally uploaded by Richard M Marshall

Out of the blue, O2 have sent me a gift of a bar of Green & Black’s wonderful organic milk chocolate. Nice idea - certainly an original promotion and eye catching.

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