Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Archive for April, 2009

RMM Live

Posted: April 17th, 2009

After a long break from the podium, I’ll be speaking at two events at the end of the month:

Internet World at Earls Court, London, on the 28th of May on a panel about mobile advertising 1200-1300.

Entrepreneurial panel session at Edinburgh Informatics Reunion, 30th April.

You can also see my colleague Jeremy at World Telemedia 27th April, also talking about mobile advertising.

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The Rough Edges

Posted: April 17th, 2009

Not been posting since Barcelona, as you’ll have seen, due to pressure of projects. I have the good luck to be generally pushing at the rough edges of device capability. We were doing that back in 2004 with just getting fast updates of complex data working reliably. Now it’s a different set of features, but just as flaky. I’ve not seen so many device resets, blank screens and generally weirdness in a long time.

I’m always in two minds about why app environments handsets are so unreliable. The first is sloppy QA to get devices out to market quickly, but that would suggest that there was ever a plan to test and fix the edges of capabilities. The second view is simply that advanced application development has still to make it into the conciousness of manufacturers and marketers. Essentially coming from the hardware end of the business, they tend to regard software with suspicion if they think about it at all.

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