Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Mobility is Amazing

Well, it’s Mobile World Congress time again and we’ve been busy readying stuff for the show, hence the lack of blogging. But here I am now sitting in Newcastle International Airport departures lounge waiting for my flight to Barcelona. Last three years we’ve had direct flights from Scotland, but this year there can’t have been enough demand so my nearest airport is Newcastle.

Since I’m the advance guard I’m taking a pile of baggage that will become our stand, so I had a lot of stuff with me. Too much for the train and metro route so I rented a car one way. Since it was a relatively short distance I didn’t take the fueling option Hertz offers planning to fill the car up when I got here. Good plan, it seemed, until I got here are there’s no sign of any petrol stations.

So I stopped and whipped out my G1, turned on the GPS and pulled up the map. Unlike the N95 it localised me immediately.  A quick search for “petrol” gound the nearest station stuck down a side road 2 miles from where I was. I then tracked progress to the destination with the phone and, after a slight detour, filled up. Awesome.

Now I’m in a diner awaiting an American-style breakfast that will stand in for lunch in Barcelona, and the WiFi in the airport is free, sponsored by British Airports. Nice. I’m flying easyJet (of course), so BA are making a great  play for my attention. Well done chaps, someone there has understood the future of advertising.

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