Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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The real factor in the N97 vs iPhone debate

There’s been a surreal amount of sniping between the Nokia and Apple fanboy camps since the N97 was demoed in Barcelona this week. Feature-by-feature comparisons turn to personal slanging matches as the relative merits of a real keyboard vs a slim case fade into the background.

But nobody that I’ve seen has fixed on the one single most critical factor that could really make the difference: the data business model. The significant differentiator between iPhone and all other devices is that that it assumes that you can use data and doesn’t repeatedly warn the user that something awful might be about to happen.

A contact at Apple said to me recently “surely Nokia can just take out those irritating messages?” - but I’m not so sure. The operator-driven terror of letting users actually commit acts of internet activity without warning them that it might cost something is deeply ingrained. As is the idea that users might actually understand which data service they need to select.

The N97 has every chance of being a real iPhone competitor if it “comes with data” and Nokia take out all thoseĀ  irritating messages. With the same old connectivity warnings it’s just another nice bit of engineering with great hidden features.

One Response to “The real factor in the N97 vs iPhone debate”

  1. Geoff Ballinger Says:

    Yes - usual bottom line - don’t scare away the users!

    This applies to all areas of delivering a connected device, from the UI elements and assumptions you mention on one hand, to the mechanism and structure of billing on the other. Mustn’t scare or surprise them before *or* after the event!

    Geoff.

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