Tis the season to spam
It’s still November, but everyone from Piano Covers Online to Screwfix are firing out gift ideas for your nearest and dearest. Although I don’t think my wife would like a Belle Minipac Compaction Plate for her Christmas, the tasteful tones of John Lewis direct marketing might provide some inspiration. And I receive an endless stream of special offers from several suppliers of desirable photographic equipment.
Having been reading about social objects this morning, it dawns on me that these carefully prepared, relevant and targeted e-mails are ideal for starting dialogues. Perhaps with the retailer, perhaps with my friends and family.
So this is a long-winded way of saying that these promotions, when appropriate, do actually work.
