I was discussing an interesting conundrum with blogger Peter Evers this week. We both found that the things that were the most exciting and bloggable were, unfortunately, confidential or commercially sensitive. Today eMarketer talks about “blogger moms” which is an excrutiating terms, but, I guess picks up a group of people who have axes to grind but no affiliation. Looking at bloggers in mobile it’s noticeable that most people are recording what other people are doing, not about their own business.

The closest historical model we have to this is the newspaper column written by industry figures. I’ve been a magazine columnist and it’s hard work producing something consistently interesting and on-topic even once a month (although to be fair to myself I often wrote feature articles for the same title). While blogging is quick and low overhead compared to professional publishing, it still takes time and effort which is hard to find.

I wonder where the final balance will fall.

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