Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


Flickr


The trouble with RAW

When I acquired my lovely Canon EOS 450D digital SLR camera earlier this year I was persuaded to move to shooting in RAW. As the name suggests, this is the uncooked format that the camera itself uses before converting to JPG. Compact cameras, and the default mode of amateur SLRs, is to generate user-friendly JPG for direct transfer to the computer. Easy. And I’ve taken thousands and thousands of them.

Using RAW, however, has the distinct advantage of allowing you to post process things like ambient lighting and colour balance, resulting in much better pictures. However this is also a disadvantage as you have to do this processing, even when the gain is quite small.

So here am I, in October, processing RAW pictures from our summer holiday in July. While it’s great to remember good times, sunshine and warmth, it’s taking forever. Not only that, but my home desktop is short of memory, and the conversion programme is swapping like crazy which further slows matters down.

However the ability to change a slightly cold-looking picture into the warm Mediterranean smile it was always meant to be really is quite neat. Oh well, let’s leave those files cooking overnight.

2 Responses to “The trouble with RAW”

  1. Riaz Says:

    I was wondering whether to make the same move to RAW.. right now I dont bother framing pictures 100%.. just close enough that I can fix up in Photoshop. There is a definite time drain to doing that as well..

  2. Geoff Ballinger Says:

    Yes - raw is great in many ways but the overhead means that I have several blocks of photos I haven’t got round to processing into jpg yet!

    Geoff.

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