Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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iTunes rental experience

In a word: excellent.

Having more or less worked our way through the backlog of bought DVDs, I fancied watching a film we’d missed on theatrical release due to pregnancy (well, not mine, but you know what I mean), The Mummy. I was prompted into watching the movie by an promo interview in the easyJet flight magazine with the lead comedian John Hannah who is Scottish but does a very acceptable Hugh Laurie-style English twit. His accent only once slips noticeably.

So I thought this would make a good opportunity to try out the iTunes movie store. My wife was concerned that watching would be jerky as she thought it would be streaming, but quickly accepted that it was download and hence would play fine. Shows that such things are not necessarily obvious to the non-technical. Most people in developed world will know YouTube and will also know that YouTube can be, well, hesitatant.

Search and location experience very good. Ability to view the trailer straightaway is cool. £2.49 rental fee for 48 hours is entirely acceptable, especially if you factor in the cost of going to a BlockBuster-style rental outlet as we would have to drive.

Download time was about 45 minutes, which isn’t bad for 1.2Gb. Compares very favourably with leaving the home, driving, parking, selecting, driving and reparking.

Great viewing experience, although the 13″ screen on this PC is clearly a limiting factor.

Worth exploring with a larger  screen or projector.

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