Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Counting what’s not there might be simpler

I’ve just taken my first Ryanair flight. It was a good experience, and while the removal of the magazine pocket might make storing in-flight stuff difficult, it certainly improves leg room. Good swap in my view; shove your reading material into your pockets. Or talk to your neighbour, as I ended up doing, a very pleasant student of Physics and Philosophy heading to Dublin for a Muse concert. I had to admit to never having heard of muse; talk about feeling old.

Anyway, the thing that struck me was interesting was that the cabin crew used a sensible technique for the headcount. Rather than struggling to count up the actual number of heads, they counted the empty seats. On this flight there were only 18 open seats, a much more manageable number to hold in your head, and with the benefit that they don’t move around.

My rocket scientist friend Jean Chevallier had long ago suggested that this was a much better match to the requirement of knowing exactly how many people were on board, but this was this was the first time I’d seen it happen.

So thought for the day: look for simpler, more reliable ways of doing things.

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