Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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iPod upgrade cost and model

Good grief, Apple want you to pay for V2 software on your iPod. If it was a superdooper amazing improvement that might make sense, but the key feature of this upgrade seems to be that you can buy applications from the App Store. So surely the upgrade should be free to encourage as many people as possible to have access to the store?

While the installation of the upgrade was straightforward, the process of paying was convoluted to say the least. I had to sign in to the Apple store three different times and accept several different sets of terms and conditions. Each time I was dumped back on the iTunes hope page and had to navigate back round to the download request before hitting the next blockage.

I’ve not had a chance since completing the process to see if there are any noticeable changes beyond the App Store.

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