Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Schadenfreude hides real story

You can feel the glee oozing out between the words as the journalists report that Android has been delayed. We told you so, the mobile world is not as easy as you tried to make it look screams the whitespace between some banal reporting.

However this Schadenfreude hides the real story, which is hinted at in this quote from FierceWireless “insiders say carriers are having trouble customizing Android so it promotes their own Internet offerings.”

The whole point of the internet and Android  was openness and configuration, so this translates as “the carriers are finding it difficult to prevent users getting access to Google’s services.” It would be simply stupid to blame replacing one icon with another pointing to a fixed carrier deck for a multi-month slide in deadlines, it must be deeper.

So my I told you so for the day was that the “open” in Android is only for the operators, not for consumers.

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