Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Future protection: patent 2.0?

Reading Neil Perkin’s post on failing quickly after a day of working on various patents highlighted the huge gulf between the way we need to work today and the systems our great-great grandfathers put in place. Nearly 30 months after submitting a patent covering some of our mobile advertising technology I’m now having to do some work relating to the application, when it’s being ad-powering sites like metro.mobi for months. That’s daft.

So why bother with patents? Simple - investors use them as evidence of intellectual property ownership. Patent portfolios directly represent company value. And you’d be surprised to find out just how many patents the champions of web time and 2.0 are filing - hundreds of them.

But there must be a better way to achieve this value and protection, especially for smaller companies and inviduals for whom patenting is prohibitively expensive.

So what is Patent 2.0?

One Response to “Future protection: patent 2.0?”

  1. The Mobiliser » Blog Archive » Rehosted Says:

    […] be much faster. Editing articles is certainly dramatically faster. Unfortunately one comment on the Patent 2.0 item fell between the two versions. If you could repost that would be great, sorry about […]

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