I’ve just had some spam from Nokia suggesting I put mobile content onto MOSH. Apart from the fact that it’s a phononym for  the French word for ugly, I don’t see any compelling reason why I should put anything there, or for that matter, visit it either. Last time I looked it was full of scrappy soft porn. And it was difficult to navigate and looked like it was designed for the web rather than mobiles. Unfortunately most of this is true for any content concentrators I’ve looked at, including Widsets and Mippin.

I think the reason is this: there is no theme to the content. You might find something you’re looking for, but then you might not. If you go to Flickr you will almost certainly find the photos you’re looking for (and some that you’re not). If you go to YouTube you’ll get videos that will make you laugh or wince, and if you want blogs, well, there are directories like Technorati. There are plenty of games places. Itunes will give you music downloads, and if you’re in the US so will Amazon.
But MOSH et compagnie are a mush of stuff with no unifying attraction.

This entry was posted on Wednesday, June 4th, 2008 at 11:14 am and is filed under content, mosh, nokia. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.