Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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GirlTech: No support?

Someone has given Sonia a digital camera from Mattell’s GirlTech product line. It takes VGA photos with two buttons, no preview, and can be used as a webcam for “Video Journal” which is what the product is called. First of all impressed that the camera is a dull grey and not some garish pink, although that might have met with approval from the target demographic.

Two problems: we duly install the software on her ancient computer. It starts up with a great non-rectangular splash screen (which Sonia noticed, I may say: geometry still means something when you’re just eight), and then exits. Nothing. Bang. Gone. Checked the driver status in the Device Mangler. There is a problem with the driver. Sigh.

Go out in search of support - NOTHING! The Mattel support site doesn’t even list GirlTech as a possible brand. Spit. Need to try it on a more uptodate computer, but for heavens sake, are they trying to put girls off?

But that’s not quite all. There are two other objections.

One is that there are two buttons on the camera. One takes the picture, the other one switches it on and changes modes. Yes, modes. About 12 different modes each with a submillimeter icon to show what is set. No try explaining that to the under tens! It would have been so much better to be completely instant - press the take button and it takes a maxres photo, shows how many spaces are left, then switches off on its own.

And then, on the GirlTech website there’s a quiz for what you take most pictures of. Sensible items like friends, landscape, family and pets are joined by “Cheerleading activities”. Yes folks, can’t have girls using a camera unless its for some demeaning activity in skimpy clothes. Sigh. Double sigh.

One Response to “GirlTech: No support?”

  1. The Mobiliser » Blog Archive » GirlTech Yeck - Standard is better than better Says:

    […] tried installing the GirlTech software mentioned below on a recent computer. Ugh. What a mess. Looks like it had been designed by one of the mystery meat […]

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