Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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The Problem of Spreadsheets

Today’s Dilbert shows the PHB berating Asok for poor performance due to the conclusions of his new performance spreadsheet. Asok points out that the model is both simplistic, and more importantly, the formulae certainly point to the wrong cells. Oh yes.

How often have you seen spreadsheets which look fine to the creator, but actually have subtle but fatal flaws in them due to wrong ranges/cells being used? I’ve lost count. I’m glad to see someone other than me bemoaning this error, which as common as forgetting attachments on e-mails but much, much more serious.

Is there a way of avoiding this? I’m sure there is, but product after product just settles for replicating the old model.

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