Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Beeps from the Pool

Back after two and a half weeks holiday in Tuscany, Italy. It was wonderful. Interesting to note how little internet access there was, but the mobile phone signals were great. Even out in the depth of the country signs were good, and any town would have rock-solid 3G booming in.

And Italians make great use of these networks - people were on their phones constantly, everywhere. People sitting on the beach, chatting. People by the pool, texting. A constant background noise of chirping and beeping. Mobile culture rules.

One Response to “Beeps from the Pool”

  1. robin Says:

    Italians are mobile nuts.

    When we were in Rome we saw people constantly changing SIM cards from little plastic wallets containing up to five SIMs.

    Our Bologna-based friends said that this is widespread in Italy, and is driven simply by the differential rates offered by the various carriers.

    And did we know about the numbers thing? No? Well while in most countries networks locked their users in by avoiding number portability as much as possible, whereas in Italy it’s cool to have numbers expire and not tell people the new number, hence the frequent purchase of yet more SIM cards and disposal of old, socially-passé ones …

    As Homer said, “how do you tell who’s sane and who’s insane?!” …

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