Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Why can’t mobile content companies behave?

Is it really that difficult for mobile content providers to try and work sensibly with customers, rather than trying to trick them into spending a few beans without appropriate warning?

Last week I received an anonymous WAP Push message. Opening it I was taken to something calling itself MobileTube with a logo that was clearly passing off. There was a page with quite a few videos on it, with a long scroll  bar. I clicked on one video, which was downloaded to my phone and turned out to have no sound and no apparent meaning either. Close browser.

The next day - note that, the next day - I get an SMS telling me I’ve been charged £1.50! Actually I get two SMSs, despite the fact I only downloaded one video. One was enough to see it was rubbish.

And again I get an anonymous WAP Push. Scrolling to the bottom of the page and there are terms and conditions, which says that downloading clips costs 150p. So you don’t see the £ sign on scanning it. Scam! Checking back again later, they had added a bit of text at the top of the page saying terms and conditions at end, with no internal link.

There’s a customer service number, but it’s not linked either, you have to note it down to call it.

And nowhere does it tell you where to send stop to, as the WAP Push has no originator. A google for “mobiletube” returned nothing relevant. Going to the URL in the WAP Push shows a site underdevelopment message in German.
Crazy Frog rides again - killing our industry!

3 Responses to “Why can’t mobile content companies behave?”

  1. David Jordan Says:

    Just got the same thing, and your blog was the only resource I can find online to explain it…

  2. Richard Marshall Says:

    Hi David - I seem to have stopped receiving them, so maybe they’ve been shut down.

  3. Mike Gray Says:

    Nope, still going. Got the same scum today.

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