Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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20% is success?

The mobile industry’s low quality standards seem to be extending into uptake figures. Even with DoCoMo. This article says that they are delighted with 20% update of flat-rate data. I’ve heard that Vodafone will be pleased with 15% adopting their new flat rate tarif.

Why are they not pitching for more, far more? Surely data revenue must be icing on the nicely moist voice cake, it can’t add that much cost to running the network while even the flat rates are really low.

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