Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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More ex-subscribers to mobile TV than current subscribers

According to this article from emarketer, there are more people in Europe who have dropped their mobile TV subscription than are still paying. Ouch.

And the reasons? Quality and cost! No surprise there.

Another recurring comment I’ve seen is that users want a free trial period before committing themselves. Nothing surprising there, it makes sense and is effectively equivalent to charging for the service in arrears.

This entry was posted on Monday, April 30th, 2007 at 3:46 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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