Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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50p for what?

Messaging might be the great common denominator of mobile devices, but it does seem fraught with problems for A2P (Application To Person) messages. I was looking at a propery information service leaflet that I found in a coffee shop, with SMS to short code information on rental accomodation. So I sent off a message, carefully checking code and message.

Nothing. That was about an hour ago, so I’m sure I’ve been charged and not received anything.

However their website fired up on my phone immediately and, despite a huge list of check boxes that appeared dynamically in the page making it a loooong scroll down to the Search button, it worked.

So why are people so obsessed with messaging?

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