I was looking at a competitor’s website today and it had an example of a video ad injected into the front of a cartoon. The cartoon appeared to be aimed at small children with a sort of Hello Kitty style. However it very quickly turned into deeply disturbing violence - I had clicked away as I was beginning to feel sick. Really. All the more unpleasant because of the childish delivery. Any small child would have been glued to it.
This highlights  how easy it is to stumble into things you don’t want to see and why the somewhat comical “contains moderate violence and partial nudity” statements on movies actually work. On-line and mobile providers are going to have to provide something equivalent or there is going to be big trouble.

Clearly there’s no censoring organisation going to have enough bandwidth to check every bit of graphics and video pouring out onto the web and mobile, so it’ll have to be self imposed. And extended to UGC.

This entry was posted on Thursday, April 19th, 2007 at 5:08 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.