Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


Flickr


Movies to go

I am very skeptical about people watching video on mobile devices. So we’ve been trying watching films on a video iPod while on long enough flights to get a chance to actually watch. Fifty-minute hops from city to city don’t really afford you the time to do very much.

I’m pleasantly surprised at how acceptable the viewing experience is, although holding the device up to get the best angle becomes tiresome. However the same can be said for reading a book, which is clearly the alternative for when you are stuck on a long plane journey.

Ripping the video on the first place is slow and fraught with unexpected snags. One DVD would not grab beyond the first chapter. Another was successfully encoded, but turned out to have the French soundtrack for no apparent reason.

Mobile TV is streamed, of course, but that’s the only objection I see it answering. On the iPod the video quality is very good, and I’m watching films that I know and love, which makes it easier to follow. Mobile TV that I’ve seen has a tendency to go scrambled every now and then generally loosing the plot.

And of course you can’t use a phone on a plane, so it would  be restricted to trains and busses. Perhaps there’s scope for “commuter TV” that addresses just that market.

Leave a Reply