I had been intending to post a stream of items from 3GSM, but instead we were talking to an almost constant stream of people with strong interest in mobile advertising and our Ad360 products. This is good for us, but not very interesting for blog readers.

I’ll be posting some more comments over the next couple of weeks, but there wasn’t an awful lot of anything dramatically new, or not that I saw anyway. Clearly mobile advertising has become a hot topic, whereas last year it was met with blank looks last year. There was no so-called adult content section this year, not an indication that it’s not selling but one that it is going under the counter into specialist events of some of the private hospitality suites.

Handsets looks more colourful, and many people are bandying the term “iphone killer” around with cheerful abandon.

3GSM is now more or less any wireless technology, with WiMAX, WiFi and other formats just as prevelant.

However the show has become almost unmanageably busy. Many people were suggesting that it would be better to be split into smaller events, or at least have the stands organised in some logical manner. The small people’s hall - Hall 2 - is a bit like a car boot sale for technology. One stand will have a mobile base station parked in it, next door to one offering obscure SMS routing optimization software. No logic at all.

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