Lost It - no joined up thinking
I posted some comments on the Visit Scotland Find It service for Hogmanay. I’ve just received an SMS asking for feedback on the service.
And how do I provide that feedback? On the web with a computer!
Duh! What a missed opportunity. Wouldn’t replying to that SMS have been so much better? I’ll bet hardly anybody will bother and the opportunity is lost. Sigh. This lack of joined-up thinking is endemic to the mobile industry. Double sigh.

