Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


Flickr


Lost It - no joined up thinking

I posted some comments on the Visit Scotland Find It service for Hogmanay. I’ve just received an SMS asking for feedback on the service.

And how do I provide that feedback? On the web with a computer!

Duh! What a missed opportunity. Wouldn’t replying to that SMS have been so much better? I’ll bet hardly anybody will bother and the opportunity is lost. Sigh. This lack of joined-up thinking is endemic to the mobile industry. Double sigh.

Leave a Reply