Dr Richard M Marshall

I've always liked to build things. Since I outgrew Lego I've been building software, development teams and most recently companies.

I'm Founder and CTO of Rapid Mobile Media Ltd in Edinburgh, Scotland. We founded the company in February 2004. We mobilise applications, but are now focussing on Ad360 Mobile Advertising Platform.

I like to think of us as creating mobile applications that people actually use, but we go much deeper than that.

This blog, however, is much more about my observations on the last frontier, the world of mobile technology. And anything else that crosses my path.


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Simplicity?

A while back I wrote about how superbly simple the Nokia 1100 was to use. Seems that the random complexity handset manufacturers add to devices are getting to people as Nokia are now advertising a new handset catagory of Beautifully Uncomplicated. First device in the catagory is the 6233 phone. It has a lovely photograph of a couple holding hands running along the beach naked having dropped their clothes on the beach. One can only hope that their phones (it must be two, right? Nokia’s slogan is connecting people after all!) aren’t going to get a good dunking in the sea. It’s a lovely eye-catching photograph that brings some much-needed colour to a grey autumn in Scotland.

But wait a minute. Have a look at the spec sheet again. It’s a 3G business phone with more bells and whistles than a traction engine. So what is the relevance of the lovely picture? And where, one might ask, is the lack of complexity? I’m left to summarise that it is due to being a Series 40 device, not an S60, and hence not a phone pretending to be a computer.

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