Branded Devices Finally Arrive
Although Nokia have been flirting with fashion phones for some time, the truely designer-branded device has been elusive. It now seems that Motorola have figured out that if D&G can sell truely horrible clothes for vast amounts of money, the same mugs will probably shell out a bit extra for having a phone with a logo on it.
I’ve been wondering when this would happen, as it seems to be a logical conclusion. Once you’ve provided voice, text, data, camera and music playing, there’s not much else to interest customers with. So how better to grab some market share than to co brand? Way to go, Moto!
